Particularly hit by the competition coming from China and Asia, crafts company Pomini in the north of Italy changed its business strategy and invested in 3D printing technology in order to diversity, innovate and create new business opportunities.
The Pomini company teamed up with a creative designer and together they developed a series of lamps, which were then manufactured by Pomini’s 3D printers. At the same time, it introduced customisable sunglasses and other interchangeable accessories.
Such change saw a rise in the company’s exports of 3-5% in 2014 and it is predicted to keep rising. Moreover, according to research, the 3D printing technology can boost revenue of Italy’s small and micro enterprises by 15% amounting to €16 billion.
Pomini is of course attached to the Italian tradition. As such, the means of producing may be technological, but it does not forget the aesthetics of the past.